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Case Studies / Mallard Brothers Construction

Cranking Up Website Leads

How Mallard Bros Built a Website That Attracts the Right Clients

Our Challenge

Elevating an Existing Website to Grow the Business

Mallard Bros, a contractor in Olympia, WA, specializes in ADUs, Tiny Homes, garage conversions, and high-quality remodeling projects, including kitchens, bathrooms, and decks. With a strong focus on ADA accessibility, their craftsmanship and creativity set them apart in the market.

They came to us with a website they had built and maintained themselves. While functional, it wasn’t helping them meet their growth goals. Their objectives included:

  • Doubling incoming work in order to support adding a second crew
  • Connecting with clients who value and can afford their level of craftsmanship
  • Improving their online presence to generate more qualified leads

Meet The Client

Industry
Contractor

Website
mallardbros.com

Services
Web Design, Web Hosting

mallardbros.com 1

Our Solution

A Refined, Search-Friendly Website That Reflects Their Expertise

We started by reviewing their existing website, analyzing competitors, and identifying key services that mattered most to their audience.

We worked closely with the Mallard Bros team to design a site that felt clean, simple, and uniquely aligned with their brand.

While they wanted to keep the site minimal, we encouraged a strategic balance:

  • Enough content to clearly describe services and specialties
  • Smart on-page SEO to improve visibility in local searches
  • A site structure that felt streamlined and easy to navigate

One standout opportunity we identified was their expertise in ADA accessibility. Because ADUs are often used to house aging family members, highlighting their ability to create accessible living spaces became a key differentiator that helped speak directly to a niche—but important—audience.

The Result

A Website That’s Working Behind the Scenes

With the launch of their new website, Mallard Bros achieved several important outcomes:

  • A clean, simple website that represents their brand, values, and quality of work
  • Improved visibility in search results for local, high-intent keywords
  • A unique position in the market through their ADA accessibility expertise
  • A stronger foundation for attracting the right kind of clients to support team expansion

And with ongoing local SEO, the site keeps bringing in more of the right visitors. Over the past year (October 2025 to October 2026) compared with the year before:

  • +29%Organic search traffic
  • +74%Contact-page visits from Google, winter over winter
  • 62%Of engaged visits now come from search, up from 50%
kevin mccrea
Kevin McCrea

Co-Owner, Mallard Brothers Construction

Overwhelmed with inbound leads

Jeremy and Logan built our website from scratch and within 2 months, we found ourselves overwhelmed with inbound leads. They took a consultative approach and have earned our trust and continued business! Highly recommend!

Are you ready For a Website That moves the Needle?

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