Case Studies / Healthcare Advisors NW
Health Insurance With Personality
How Healthcare Advisors NW Built a Brand That Instills Confidence
Our Challenge
Launching a New Business with the Right Brand and Website
Healthcare Advisors NW was starting from scratch. As a brand-new business, they needed a clear identity, a strong online presence, and marketing materials that would connect with their audience. Their challenges included:
They needed a strategy that would establish trust with an aging audience while also injecting a fresh perspective into a traditionally buttoned-up industry.
Meet The Client
Industry
Website
healthcareadvisorsnw.com
Services
Web Design, Web Hosting, Branding, Design
Our Solution
A Brand and Website That Feel Both Fresh and Familiar
Since they were a brand-new business, we had the opportunity to shape its identity from the ground up.
We consulted on the name selection, ensuring it was professional, clear, and appealing to the target audience. From there, we developed multiple logo options, ranging from traditional and familiar to modern and sleek. Once the final selection was made, we carried those brand guidelines into the website design to ensure a cohesive look and feel.
Beyond the visuals, we wanted to capture the personality of the business. We worked closely with the client to infuse their sense of humor and approachable style into the website content, making Medicare insurance feel less intimidating and more engaging. The result was a website that felt both trusted and relatable, helping to break the mold of traditional insurance branding.
To support their marketing efforts, we also designed business cards and a flyer, ensuring consistency across all client touchpoints.
The Result
A Brand That Builds Trust & Generates Leads
With a blank slate, we were able to build a brand and website that now serve as the foundation for their business growth. Since launching:
Healthcare Advisors NW
The best marketers I have worked with
“When I was struggling with ideas and designs for my company, they were right with me, helping and guiding me in the best ways to reach and help my clients.”